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Promotion and Advocacy

NIMC coordinates social media campaigns in May to raise the profile of museums, engage the museum sector with each other online, and develop digital skills and confidence in the sector.

 

#MuseumWeek: 13 - 18 May 2019

NI Museums Council coordinated NI museum sector participation in this international campaign. The campaign featured 7 different hashtags -1 a day- in a joint worldwide event unlike any other! Generating traffic, fostering diversity and encouraging creativity was the name of the game.

On top of that, #MuseumWeek 2019 championed a prominent cause: the place of women in culture, be it in the past, at present, and in the future: #WomenInCulture

There was a really good spread of people who got involved with the campaign. 35 museums in Northern Ireland took part in the campaign across Faecbook, Twitter and Instagram.  There was also wide support and participation from individual museum staff members, volunteers and students, schools and community groups, culture and heritage bodies, councils, and tourist organisations. 

On Twitter alone there were 338 #MuseumWeek mentions, 674 engagements, with a potential reach of 998.1K throughout Northern Ireland.


#NIMuseumsDay: 18th May 2018

#NIMuseumsDay was a day dedicated to raising the profile of museums in Northern Ireland, showcase our successes and connecting our museum community, the wider cultural sector, the public, and decision makers.

Museums shared on social media what makes their museums interesting, unique and important. From sharing stories that help people understand their past, to bringing communities together, museums are central to life in Northern Ireland. 

#NIMuseumsDay was a response to the theme for International Museums Day 2018– ‘Hyperconnected Museums: New Approaches, New Publics’.

Download Twitter handles for museums in Northern Ireland

Download template of tweets and posts


Further support and information

Contact us:

Email Tríona at devofficer@nimc.co.uk

Tel: 02890550215

Message us on Facebook, Twitter, and Instagram: @NIMuseums